Affiliate of Paceline Equity Partners to acquire AHF Products, a leading flooring manufacturer


MOUNTVILLE, Pa., November 10, 2021 /PRNewswire/ — Paceline Equity Partners, LLC today announced that an affiliate has entered into a definitive agreement to acquire AHF Products from American Industrial Partners.

AHF Products is the largest manufacturer of wood flooring in the United States as well as a key player in vinyl flooring, laminates and commercial flooring and sells under the nation’s leading brands including Bruce , Hartco, LM Flooring, Robbins, Hearthwood and Parterre. The company produces solid and engineered wood flooring in 8 factories and serves its customers through 3 distribution sites and a multi-channel strategy that includes resellers, home improvement centers and distributors worldwide.

Sam LoughlinCEO of Paceline, said, “AHF Products, with its proven track record of growth, has built a comprehensive portfolio of trusted flooring brands and represents an attractive opportunity to continue to transform the industry. Leveraging our building products experience and a strong team at AHF, we expect to drive significant growth through organic opportunities and mergers and acquisitions.”

Brian CarsonCEO of AHF Products, said, “AHF Products has experienced incredible growth since its inception and we are thrilled to partner with Paceline with a shared vision of how we will take the business to the next level. Our tremendous momentum to date is credited to our valued customers, suppliers and employees. We will continue to create value for our customers through new products, new brands and innovation.

Rick Hoffmana partner at American Industrial Partners, said, “We have greatly valued partnering with AHF Products, their top-notch management team and dedicated global workforce. Since its inception in 2019, AHF Products has experienced remarkable growth and is well positioned to continue its trajectory through continued innovation and excellent customer service.”

The transaction is subject to customary closing conditions and is expected to close in the first quarter of 2022. King & Spalding is acting as legal counsel to Paceline Equity Partners.

BofA Securities served as financial advisor to AHF Products. Ropes & Gray LLP is legal counsel to American Industrial Partners.

For more information, visit

About Paceline Equity Partners
Paceline is a dallasPrivate equity manager focused on value, opportunistic investments and special situations in private equity, corporate credit and real assets. The members of Paceline’s management team have an average of 24 years of professional experience. Prior to Paceline’s formation, the management team worked together for approximately 10 years at a global private equity manager and its subsidiaries. To learn more, please visit

About AHF Products
AHF Products is the leader in hardwood and vinyl flooring with a family of strong brands serving the residential and commercial markets. With decades of experience in award-winning wood flooring design, innovation, product development, manufacturing and service, we improve people’s quality of life through great products and commitment. deep commitment to exceptional customer service. Our flooring brands include Bruce®Hartco®LM floor ®Robin®Chapel®HomerWood®tmbr, Hearthwood and Parterre. Based at Mountville, Pennsylvania with manufacturing operations across United States and in Cambodia, AHF Products employs more than 2,400 dedicated team members.

All trademarks belong to AHF, LLC, its affiliates or subsidiaries. All rights reserved.

About US Industry Partners
American Industrial Partners is an operations-oriented private equity firm that makes control investments in industrial companies serving domestic and global markets. The firm has deep roots in the industrial economy and has been active in private equity since 1989. To date, American Industrial Partners has completed over 100 transactions and currently has over $7 billion of assets under management on behalf of leading pension, endowment and financial institutions. For more information on US Industrial Partners, visit

Media Contact: Michele Zelman718-859-6766, [email protected]

SOURCE US Industry Partners

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