LL Flooring launches exclusive Duravana hybrid resilient flooring


RICHMOND, Virginia–(BUSINESS WIRE)–LL Flooring, formerly Lumber Liquidators, (NYSE:LL), one of the nation’s largest retailers of high-quality hard surface flooring, dedicated to providing the best customer experience, introduces new resilient flooring exclusive Duravana soil hybrids. Duravana is an elegant, eco-friendly and entirely new flooring category that combines the best features of traditional flooring with the latest technological innovations to create premium performance floors.

Duravana is 100% PVC-free and made with wood from responsibly managed forests certified by the Forest Stewardship Council. Duravana’s key features include extreme wear and dent resistance, as well as advanced dual water protection that combines a waterproof board with an innovative waterproof locking mechanism to prevent liquid from seeping between the boards.

Beyond the premium features, the Duravana line of styles are designed to replicate the natural color, grain and texture of real hardwood, presenting a true hardwood look with more unique plank patterns than planks or traditional vinyl laminates.

“Today’s homeowner is always looking for the best in style, quality, and high performance flooring, and Duravana delivers on that front, delivering a durable, beautiful, and environmentally friendly flooring solution. environment in fashion-forward designs that can suit any room and any lifestyle,” said Charles Tyson, President and CEO, LL Flooring. “Duravana is at the forefront of flooring and we are delighted to have the opportunity to offer our customers this exclusive and exciting flooring choice.

Adding to the benefits of Duravana is its easy one-click do-it-yourself installation. Thanks to its zero acclimatization time, floors can be laid instantly. Additionally, Duravana has 2mm attached padding for soundproofing, which also means no underlay is needed.

Customers can choose from a wide selection of Duravana floors in a variety of stains and styles, including: Bay Bridge Oak, Chapel Bridge Oak, Foggy Bottom Oak, Silk Spire Oak, Sydney Harbor Oak, Tacoma Oak and Tuscan Range Maple and Urban Mist Oak. Customers can preview how Duravana floors will look in their home using LL Flooring’s Picture It Floor Visualizer.

About LL Flooring

LL Flooring is one of the nation’s leading specialty retailers of hard surface flooring with over 420 stores nationwide. The company seeks to provide the best customer experience online and in-store, with over 500 varieties of hard surface flooring offering a range of quality styles and on-trend designs. LL Flooring’s online tools also help customers find the right solution for the space they have envisioned. LL Flooring’s extensive selection includes water resistant vinyl planks, solid and engineered hardwood, laminate, bamboo, porcelain tile and cork, with a wide range of flooring enhancements. floor and accessories to complete. LL Flooring stores are staffed by flooring experts who provide advice, professional partnering services and installation options for all LL Flooring products, the majority of which are in stock and ready to ship.

Learn more about LL flooring


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