NSSF hosts largest SHOT show to date after two-year hiatus


The 2022 Shooting, Hunting and Outdoor Show(SHOT Show), owned and operated by the National Shooting Sport Foundation (NSSF) made a strong comeback in Las Vegas, attracting more than 2,400 exhibitors and over 43,000 attendees from 100 countries and showcasing its largest floor plan in history.

Held from January 18 to 21 at Forum Caesars and The Venetian Exhibitionthe 44and SHOT Show has once again brought the firearms industry together in person after hosting its 2021 edition virtually. As the fifth largest trade show in Las Vegas, the SHOT Show contributes approximately $88 million in non-gaming revenue to the city.

The turnout and large size of the show this year, covering more more than 800,000 net square feet, an increase from the 692,000 net square feet of the 2020 show, demonstrated a willingness to move forward amid the pandemic, make meaningful connections and drive business while paying close attention to health and safety precautions, according to Chris Dolnack, senior vice president and chief customer officer of NSSF.

“This is a very tactile business, and it means a lot to buyers to be able to see and handle our industry’s products in person,” Dolnack said. “To our exhibitors, buyers, media and all those who contributed to the success of this year’s show, we express our sincere gratitude.

The show showcased a wide range of products for target shooting, hunting, outdoor recreation, personal defense and law enforcement, keeping in mind consecutive record years for purchases. ‘fire arms. From 2020 to 2021, background checks related to gun sales reached 40 million, with more than 11 million Americans purchasing a firearm for the first time for reasons of personal safety, shooting target and hunting.

Positive comment

The show’s new venue, Caesars Forum, received high marks from exhibitors and attendees, offering more small and medium-sized businesses the opportunity to exhibit and spacious areas for the show’s new product center and the new SHOT Show eXtra tabletop exhibitor section.

“Love the new setup, comfy floor, and lighting,” said Mike Smith of Dead Air Silencers. “From our point of view, the people who are here really wanted to be here. They were really focused on business and also catching up in person.

The general feeling was that while attendance was down somewhat from the last in-person show, there were many positive takeaways from this year’s SHOT Show.

“Business is good and everyone is happy,” said Winchester Ammunition’s Nathan Robinson. “We are not here to see the most people but to see those who want to do business.”

Tara Yager from ETS Group was delighted to see so many international participants.

“We’ve had a lot of international interest in wearing our brand,” she said.

Jonathan Solomon of Redstone Firearms said his company was able to find new solutions, negotiate better prices and connect with like-minded people at the event.

“SHOT Show exceeded our expectations,” he said. “This event has definitely helped Redstone continue its growth into 2022 and beyond.”

View Highlights

One of the most popular special events at the show was the NSSF Governors Forum, where six governors discussed the importance of firearms businesses to their economies and their efforts to attract firearms and ammunition related businesses to locate in their state. Across America, the $7.1 billion firearms industry supports more than 342,000 jobs.

NSSF has also announced its 2021 and 2022 Hall of Fame inductees, honoring one woman and five men who have left indelible marks in the shooting industry and sports. The NSSF Hall of Fame was launched at the 2020 show to honor industry leaders for their contributions to the NSSF, the SHOT Show, and the legacy of target shooting and hunting in America.

At the sold-out “Women of the Gun” event, champion shooter and gun safety advocate Julie Golob was named the winner of her first-ever Woman of the Gun award. The award recognizes Golob’s achievements and contributions to shooting sports, as well as his work to promote the mission and message of the industry’s gun safety program – Project ChildSafe

Both days Showcase of suppliers 540 OEM third-party suppliers met with exhibiting manufacturers and explored their needs for extrusions, manufacturing, fabrics, machinery, metal, plastics, software, logistics support and tooling.

Supplier Showcase exhibitor Scott Schaffer, President of Gun Snot, said the showcase generated an incredible amount of good leads.

“The return on investment is out of this world, and we’re grateful to have been on the show,” he said.

Many official show events cluster around the four days of the SHOT Show itself, creating “SHOT Week”. Among them was the NSSF/HAVA Golf Classic in support of Honored American Veterans Afield, a firearms industry-run charity that assists in the healing of disabled veterans by participating in hunting and shooting sports. Also, Industry Day at the Rangethe day before SHOT Show attracted more than 1,700 members of the media and buyers, as well as 175 exhibiting companies.

Meanwhile, for the first time in more than a decade, the SHOT Show featured an expansive outdoor area, where hands-on demonstrations by manufacturers were presented and a Welcome Back Happy Hour for thousands of attendees and exhibitors was organized on Wednesday evening by NSSF.

Photo: 2022 SHOT Show (National Shooting Sport Foundation)

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