Sitton Flooring joins Empire Today®


NORTHLAKE, Illinois–(BUSINESS WIRE)–Sitton Contract Flooring, one of the leading multi-family flooring providers in the California market today (“Sitton”), today announced that its assets have been acquired by a subsidiary of Empire Today, LLC, also known as Empire Carpet® and Empire Flooring® (“Empire”), the nation’s largest buy-at-home flooring company.

Providing quality flooring installations and materials since 1995, Sitton proudly serves the multi-family, commercial and real estate industries throughout California, with facilities in Anaheim, Chatsworth (Los Angeles Market), Hayward (San Francisco Market ) and San Diego. The organization is a dedicated and experienced partner to its local, regional and national customers and provides them with exceptional service, unparalleled quality and competitive prices.

The Sitton brand will work with its existing locations and team and leverage Empire’s national infrastructure and capabilities to expand services to customers in new markets.

“Joining the Empire Today family will allow us to strengthen our already world-class service in our existing markets and expand rapidly in areas where our customers need additional support,” commented Michael Sitton, President and Chief Director of Sitton Flooring and Member of the Advisory Board for the FloorExpo (FEI Group) MultiFamily Solutions® Group. “We are excited to bring our multifamily expertise to Empire and further strengthen Empire’s offerings for businesses.”

Keith Weinberger, CEO of Empire Today, said, “Empire Today is the nation’s best-known company for people looking to have new flooring installed for their home. But many people don’t know that Empire has a rapidly growing business that provides installed carpeting and flooring products for businesses and other organizations. These customers appreciate our ability to install flooring quickly and on time, allowing them to maximize the value of their investment and have one less thing to worry about.

“We are excited to add the capabilities of the Sitton Flooring team to our already existing B2B business,” added Chris Granger, President of Empire for Business. “Their experience with multi-unit and REIT clients is a welcome addition to our portfolio, and I very much look forward to working with Michael and the entire team at Sitton to help them continue to deliver excellence to their clients and expand their business into new markets.

Headquartered in Northlake, Illinois, Empire® operates in approximately 75 of the largest metropolitan areas in the United States. A leading provider of installed home improvements since 1959, the company is well known for its “800-588-2300 Empire Today” jingle. Empire offers residential customers a wide selection of carpet and hard surface flooring for homes and also sells fully installed flooring solutions to businesses, multi-family properties, restaurant businesses, iBuyers, REITs and to other organizations.

About Empire Today

Empire Today, LLC, also known as Empire Carpet and for its famous jingle 800-588-2300, is a leading provider of home improvement and home furnishings for over 60 years. Empire serves residential and commercial customers with a wide selection of products suitable for homes, small businesses, organizations and commercial applications. Empire offers quality brand name products including carpet, hardwood, laminate, porcelain/ceramic tile, vinyl flooring and window treatments. The company offers in-home shopping or on-site consultation, professional next-day installation on many products, quality products at great prices, and world-class service in approximately 75 of the largest metropolitan areas in the United States. With over three million satisfied customers, Empire Today is dedicated to customer satisfaction.


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